Programs BSc (Hons) Business & Marketing

About Program

Programme Outline

YEAR 1

(SEM 1&SEM 2)Introduction to Business Economics Principles of Management Elements of Accounting Foundation of Marketing Essentials of Business Communications Principles of Finance Organizational Behavior Business Statistics

YEAR 2

(SEM 3 & SEM 4)Business Ethics Consumer Behavior Marketing Planning and Management Business Law International Business Operations Management Promotional Strategy Business Research Methods Retail Management

YEAR 3

(SEM 5 & SEM 6)Strategic Management Knowledge Management Marketing Research Entrepreneurship Human Resource Management Digital Marketing Managerial Economics Sales Management International Marketing Customer Relationship Management Marketing Communications Financial Service Marketing Total Quality Management Industrial Training

YEAR 4

(SEM 7)Management Information Systems Service Marketing and Management Project / Seminar in Marketing

Imbued with the vision of its founders, AIMST aims to be a premier private sector university in the country and region catering to the needs of local and international students in providing quality technical education at an affordable price. The curricula for most of the degree programmes are drawn from a U.K. based university.

Most components of the degree programmes include computer training, writing and research in order to prepare students for work and to provide them with the ability to apply technologies to all aspects of their education. Admission to the degree programmes requires the applicant to meet minimally the prescribed grades in the relevant subjects at the matriculation (local or overseas) level or possess other equivalent qualifications acceptable to AIMST University.

The medium of instruction for all courses is English, although the importance of the National Language will be emphasised in all activities of the University. AIMST University will provide language support for students before and during their degree studies to ensure an acceptable level of fluency.