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AIMST UNIVERSITY

BSc (Hons) Business & Marketing

BSc (Hons) Business & Marketing Regular Class Online Class
Universitas123 - Akademik

Profil


Programme Outline

YEAR 1

(SEM 1&SEM 2)
  • Introduction to Business Economics
  • Principles of Management
  • Elements of Accounting
  • Foundation of Marketing
  • Essentials of Business Communications
  • Principles of Finance
  • Organizational Behavior
  • Business Statistics

YEAR 2

(SEM 3 & SEM 4)
  • Business Ethics
  • Consumer Behavior
  • Marketing Planning and Management
  • Business Law
  • International Business
  • Operations Management
  • Promotional Strategy
  • Business Research Methods
  • Retail Management

YEAR 3

(SEM 5 & SEM 6)
  • Strategic Management
  • Knowledge Management
  • Marketing Research
  • Entrepreneurship
  • Human Resource Management
  • Digital Marketing
  • Managerial Economics
  • Sales Management
  • International Marketing
  • Customer Relationship Management
  • Marketing Communications
  • Financial Service Marketing
  • Total Quality Management
  • Industrial Training

YEAR 4

(SEM 7)
  • Management Information Systems
  • Service Marketing and Management
  • Project / Seminar in Marketing

Universitas123 - Berita

Lokasi

AIMST UNIVERSITY

Batu 3 1/2, Bukit Air Nasi, Jalan Bedong—Semeling 08100 Bedong, Kedah, Malaysia

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