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American University in Switzerland

Bachelor Degree in Business Administration with Specialization in Sports Marketing

Bachelor Degree in Business Administration with Specialization in Sports Marketing Regular Class
Universitas123 - Akademik

Profil

1. Business in Sports

Course covers topics relating to league structures, the management of sporting clubs, branding and pricing, sponsorship, media contracting, financial valuation and facilities development in a variety of sport settings. The primary method of instruction is case development and analysis. This is a writing-intensive course.

2. Connect

This is the third of the required four-course sequence in the General Education curriculum. Emphasis is placed on students applying critical analysis, problem-solving, research techniques, and multimodal communication methods in order to question assumptions, hypotheses, and evidence. The course aims to assist students with their understanding of how culture affects and influences their identity and their interactions within societal organizations. Rigorous academic curriculum and experiential learning structures using integrative teaching and learning practices are included in this course. The purpose of this course is to facilitate experiences for students that lead them to make connections between classroom studies and life outside the classroom in a way that transforms theory into practice.

3. Engage&Explore

This course is the first of the required three-course sequence in the general education curriculum for qualifying transfer students. Emphasis is placed on helping each transfer student successfully acclimate to Tiffin University by building campus connections, encouraging professionalism, and improving academic success in the areas of communication, research, and critical thinking. In addition, students will develop competence and proficiency in research techniques, critical analysis, problem-solving, multimodal communication methods, and professional networking. The course aims to assist students with their sense of identity and belonging within a community through engagement and exploration of multiple cultural perspectives in order to better recognize and understand issues related to societal problems. Rigorous academic curriculum and experiential learning structures using integrative teaching and learning practices are included in this course. The purpose of this course is to facilitate experiences for students that lead them to make connections between classroom studies and life outside the classroom in a way that transforms theory into practice.

4. Event Marketing & Management

Examines the practices for scheduling, planning, organizing, promoting, and supervising commercial and private events. Business planning is emphad as students are familiarized with theories, terminology, and logistics for marketing, promotions, management, decision making, and analyses of customer behavior. This course emphasis the creation and implementation of core documents to present to prospective investors, clients, and employees.

5. Impact

This is a capstone experience and the final class of a required four-course sequence in the General Education curriculum. Students will present cumulative work from their experiences in prior courses with emphasis placed on students’ integration and synthesis of their acquired skills in problem-solving, multimodal communication methods, professional networking, critical analysis, and research techniques. The course aims to assist students with developing a sense of agency and responsibility for engagement within society. Rigorous academic curriculum and experiential learning structures using integrative reaching and learning practices are included in this course. The purpose of this course is to facilitate experiences for students that lead them to make connections between classroom studies and life outside the classroom in a way that transforms theory into practice.

6. Impact ePortfolio

This course is the required lab component for the fourth course in the four-course sequence in the General Education curriculum. Emphasis is placed on the synthesis of knowledge gained from professional and academic experiences at Tiffin University through the reflection that exhibit the skills associated with the general education curriculum as aligned with the institutional core competencies: critical analysis; problem-solving; research techniques; and multimodal communication methods. The lab component is designed to give students the time and guided structure necessary to compile data and create the necessary synthed connections in order to document competence and proficiency in learned skills in an ePortfolio.

7. Marketing Communication

This course deals with operation and management of the advertising and promotion function with respect to both its positions within the marketing system and its relationship to the other business functions.

8. Organizational Strategy

An advanced course designed to integrate the functional concepts and techniques from the foundation courses in the curriculum. It provides the student with a thorough appreciation of the role of the general manager, with emphasis on strategy formulation and implementation. This is a writing-intensive course.

9. Sports Media Technology

This course will provide information on becoming proficient using various sources of technology with an emphasis on social media. The areas of emphasis include utilizing new media resources, social media communication, crafting press releases, writing a team website or sports blog, social networking for sports such as Twitter, LinkedIn, Instagram, etc., working with sports information, exposure on radio and TV, developing media kits, and writing exceptional headlines.

10. Sports Revenue Generation and Sponsorship

This course presents a wide range of views with what it takes to be successful in the field. The goal is to move from a theoretical perspective to a practical view of sport revenue generation, sales management and service, sales training, the art of ticket sales, customer retention, branding, and risk management. Students will learn how to grasp the fundamental concepts of revenue generation, sponsorship, and branding. Students will participate in a ticket sales training program with a professional baseball team.

11. Sports Analytics

The focus of this class is applying analytic techniques to the decisions that athletes, coaches, general managers and other decision-makers encounter in the sports world. Tools used in the class will include statistics, probability, regression analysis and hypothesis testing.

12. Sports Marketing & Promotions

This course is designed to assist students in understanding the techniques of writing common to the sports business with a focus on social and digital media applications for successful marketing and promotion campaigns. Students will gain exposure to writing, designing, and editing a variety of documents used for sport sponsorship proposals, brand awareness campaigns, fan loyalty programs, marketing plans, endorsement deals, and event fundraising plans. Students will apply fundamental principles of sports blogging, meeting deadlines, and web layout for the internet. This is a writing-intensive course.

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American University in Switzerland
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American University in Switzerland

Chemin du Levant 5 1814 La Tour-de-Peilz

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