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American University in Switzerland

Master Degree in International Business Administration with Specialization in Aviation Management

Master Degree in International Business Administration with Specialization in Aviation Management Regular Class
Universitas123 - Akademik

Profil

Conveniently located near the company headquarters, The International Aviation Transportation Association (IATA), AUS is uniquely positioned to offer its students access to knowledgeable professors, internships, and IATA certification unparalleled by any other institute of Higher Learning.

While at AUS, the student will acquire the necessary skills to fast-track their management career in aviation management. Grounded in cutting-edge business theory, the student will learn to sell ideas while establishing, implementing, and overseeing an organization's aviation structure.

Module Examples:

1. Airline Customer Service

Students will learn how to drive outstanding customer service with the winning combination of knowledge, skills, and attitude. Frontline airline customer service professionals, such as ticket reservation staff, check-in and gate agents, and cabin crew, work in one of the most dynamic industries. In this course, students will examine how the Internet, social media and new technologies are changing airline customer service. They will discuss several examples of how airlines are keeping up with these changes to meet customer needs and stay competitive.

2. Airline Marketing

As the airline market becomes more competitive, marketing is becoming more important. Students will learn how airline marketing is evolving, how airlines are increasingly using technology, and how to identify and match customer expectations. They will also learn about alliances, packages, and creating value.
All of these topics will be taught within the framework of understanding and applying sound marketing principles.

3. Airline Revenue Management

What is revenue management and why is it needed in the airline industry of today and tomorrow? As competition and various economic pressures increase, all airlines, full service and low-cost carriers alike, need to maximize revenue in order to succeed and grow. As airlines adapt their business processes and models to meet the current challenges facing the industry, revenue management provides a number of strategies to help increase and maximize revenue. Students will learn how to address these issues and others in this course.

4. Air Transport Fundamentals

This course will provide you with a basic understanding of the general principles and concepts of safety to help you develop a 'safety conscience'. With this new knowledge you will feel more confident about discussing the role of safety in aviation, as well as ensuring you are ready to take your first steps in a safety career. The course will cover key safety topics and through practical examples, demonstrate how these relate to roles within the aviation industry. Not only will this help you develop your safety leadership capability, but it will also enable you to engage and contribute towards a positive safety culture.

5. Emerging Technologies

The fourth industrial revolution, or 4IR, is upon us, and emerging technologies are at its core. Businesses must adapt to this new reality or they will jeopardize their own survival. In this context, a solid understanding of emerging technologies and their potential value to an organization is critical for any business manager.
This course explores the current spectrum of emerging technologies from various perspectives, with a focus on their business application for competitive advantage. The emphasis is on fostering the development of students' individual opinion on this fast evolving theme.
This course starts by introducing an overview of emerging technologies. It then continues by exploring eight topics where some specific emerging technologies are explored for their disruptive potential. However, additional emerging technologies may be involved in any topical discussion. Indeed, since many of these emerging technologies are interconnected or even interdependent, each class is expected to touch upon topics otherwise covered in other classes. This reflects the complexity of the overall theme which must be grasped too. The course ends with a discussion on the application of ethics in using such technologies.

6. Introduction to the Airline Industry

In a rapidly changing environment, airports have to adapt to economic downturns, technological changes, market changes, airline commercial deregulation, and the worldwide trend to convert airports from government organizations to more business-like entities. These pressures have or have had or are having significant effects on the way airports do business, not only from a financial perspective but also from an operational standpoint.
In these challenging times, and with emerging competition from other airports and other modes of transportation, it is of the utmost importance that airports recruit and provide employees and managers with the best available knowledge and skills. This course was prepared to provide students with a solid overview of the airport operations field and with tools to apply their knowledge and skills to your airport. It is designed to be useful not only for their own benefit but also to help them make better decisions for their organization.

7. Aviation Safety Fundamentals

This course will provide you with a basic understanding of the general principles and concepts of safety to help you develop a 'safety conscience'. With this new knowledge you will feel more confident about discussing the role of safety in aviation, as well as ensuring you are ready to take your first steps in a safety career. The course will cover key safety topics and through practical examples, demonstrate how these relate to roles within the aviation industry. Not only will this help you develop your safety leadership capability, but it will also enable you to engage and contribute towards a positive safety culture.

8. Airline Revenue Management

What is revenue management and why is it needed in the airline industry of today and tomorrow? As competition and various economic pressures increase, all airlines, full service and low-cost carriers alike, need to maximize revenue in order to succeed and grow. As airlines adapt their business processes and models to meet the current challenges facing the industry, revenue management provides a number of strategies to help increase and maximize revenue. Students will learn how to address these issues and others in this course.

9. Management Information Systems

This course provides a comprehensive overview of information systems used by business firms today while drawing connections between MIS (Management Information Systems) and business performance.
This course starts by introducing major themes related to organizations, management, and the networked enterprise. It then provides the technical foundation for understanding information systems by examining hardware, software, database, and networking technologies along with tools and techniques for security and control. The journey continues by examining the core information system applications businesses are using today to improve operational excellence and decision making. Finally, the focus is on how to use the knowledge acquired earlier on in the course to analyze and design information system solutions to business problems.
More precisely, this course provides some practical answers for questions such as: What is an information system, and what are its management, organization, and technology dimensions? Why are information systems so essential in businesses today? Why are systems for collaboration and social business so important? How can information systems help businesses become more competitive? What broader ethical and social issues are raised by the widespread use of information systems? What technologies do businesses today need to accomplish their work? What do we need to know about these technologies to make sure they enhance the performance of the firm? How are these technologies likely to change in the future? What technologies and procedures are required to ensure that systems are reliable and secure? How can enterprise applications improve business performance? How do firms use e-commerce to extend the reach of their businesses? How can systems improve decision making and help companies benefit from artificial intelligence and knowledge management? How can we develop a solution to an information system problem that provides genuine business benefits? How can the firm adjust to the changes introduced by the new system solution? What alternative approaches are available for building system solutions?

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