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Media creators are increasingly using scientific concepts in their work. Games, for instance, use ideas from physics, biology and mathematics. Multimedia artists are also learning to collaborate with scientists when producing their work. This ground-breaking new major is a response to this cutting-edge trend in the creative world.
This major emphasises lateral thinking and understanding across professions to prepare graduates for an increasingly interdependent and integrated world. Students use technology as an artistic medium, generating learning in a progressive and interdisciplinary context that bridges art, science, technology and the humanities. The curriculum encourages creative and critical thinking in the domain of digital content, together with the successful expression of a socially engaged personal vision through various digital media formats. Students receive professional training with state-of-the-art facilities to prepare them for future careers in the use of art, science and technology in the creative industries, innovative education, and cultural management.
This major is especially designed for students who are not afraid to break down the barriers between art and sciences.
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