This program provides students with an overview of the hospitality and tourism industry along with entry-level management skills for this very diverse and integrated industry. Students will receive a broad base of business and entrepreneur skills ensuring a strong understanding of financial, customer service, marketing, and the human resources aspects of the industry. The optional co-op stream includes one co-op work term.
Program Outcomes
Support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs, and contributing as a team member.
Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives.
Use marketing concepts, market research, social networks, sales strategies, relationship management skills and product knowledge to promote and sell tourism products, services and customer experiences.
Apply business principles as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering tourism products and services.
Comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations, and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy tourism operations.
Use appropriate technologies to enhance the quality and delivery of tourism products, services and customer experiences, to measure the effectiveness of tourism operations and to participate in tourism development.
Keep current with tourism trends and issues, and interdependent relationships in the broader tourism industry sectors to improve work performance and guide career development.
Careers
Graduates of this multi-discipline program will have broad career opportunities across all sectors and will be prepared to begin their career in conference operations, sales and marketing, destination sales and marketing, attraction management, restaurant management and festival operations.