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Marketing and advertising rely more and more on behavioral sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with our British master's programme.
MSc in Strategic Marketing programme (ranked no. 8 in Eastern Europe!*) develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR, and market research.
|Duration of study period||3 semesters**|
|Starting date||February***, September***|
|Tuition fee per semester in Budapest|
(payable for the first 2 semesters only)
|One-off registration fee for non-EU citizens||€ 900|
|Degree awarded by||The University of Buckingham and IBS|
|Admission criteria||relevant first or second class Bachelor's degree|
|Language of tuition||English|
**The 3 semesters consist of 2 on-campus semesters and 1 dissertation writing semester
***The start of each MSc programme depends on a sufficient number of students (at least 15 students per programme).
Consumer behaviour, marketing research, marketing communication, contemporary issues in marketing, digital marketing, corporate communications, marketing of services, business strategy, cross-cultural management skills. The curriculum is indicative and is subject to change.
Students upon graduation should be equipped with:
Upon completion of this course, students should be able to:
Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations, and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.
1031 Budapest, Záhony utca 7.