The Postgraduate Diploma in Commerce (PGDipCom) is a two-semester paper-based programme designed for graduates seeking to build on their undergraduate degree and enhance their career prospects. Unlike the Bachelor of Commerce with Honours (BCom(Hons)) degree, it does not require students to write a dissertation. The PGDipCom may be awarded with distinction or credit.Why study Marketing?Marketing is everywhere and affects most of what we do. Marketing is about creating value and understanding why individuals and groups consume what they do.While studying Marketing at Otago, we also consider the consequences of consumption from social, ethical and environmental perspectives. We stress that marketing can bring about positive change within individuals and society.Since marketing influences just about every industry and organisation, career options are varied and diverse.
We offer high-quality courses, with teaching based on the latest research.Career opportunitiesMarketing is people-orientated. It offers careers that are exciting, challenging and rewarding. Because Otago’s courses are comprehensive, require independent and collaborative learning, and celebrate creative approaches to problem-solving, our graduates leave well equipped to work in a variety of roles.A career in marketing could include: sales management, public relations, brand management, designing new products, planning advertising and behaviour change campaigns, export and international marketing, or analysing market trends.Some of our graduates join training programmes with well-known companies. Others work for smaller businesses, not-for-profits, and sports and cultural organisations, offering equally stimulating career opportunities ranging from sales to advertising, market research to market analysis.
