Visual communication is one of the most adaptable and versatile forms of design. Today, the visual communication design industry is increasingly competitive and ever-evolving with technological advancements. Its origins can be traced back through artefacts from ancient cave paintings to illuminated manuscripts of the Middle Ages, to app icons in today’s smartphones. In the 21st century, visual communication design covers a broad range of design areas, including advertising, branding, signage and wayfinding system, packaging, editorial and publication, web or app interface, social media, etc. Leveraging on the latest technology in print and interactive media, the underpinnings of contemporary visual communication design revolve around the generation and application of creative message strategies to innovate visual solutions to real-world issues and needs.
Building on the Advanced Diploma’s conceptual and technical skill development, the top-up program allows the further implementation of skills obtained which allows students to critically review, consolidate and extend a systematic and coherent body of knowledge and utilizing specialized skills across an area of study. Towards the end of the Bachelor’s program, students will be able to critically evaluate concepts and evidence from a range of sources and critically diagnostic and creative skills judgment in a wide range of working environments.
Career Opportunities
- Art and Creative Director
- Brand Manager
- Motion Graphic Designer
- Entrepreneur
