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Telkom University

S1 Communication Science (International Class)

S1 Communication Science (International Class) Regular Class
Universitas123 - Akademik

Profil

Communication Science study program was established on March 28, 2008, with no decision letter No. SK 309/E/O/2013.
Based on the decision of National Accreditation Board of higher education No.  011/BAN-PT/Ak-XV/S1/V/2012, the Communication Science program study is accredited B. Communication Science study program has two concentrations, namely: Broadcasting and Marketing Communication. The graduates are competent in communicating and managing information efficiently and effectively to optimize the superiority of a product and a company through the use of Information and Communication Technology (ICT).

Course Competence:

  • Master and be skillful in Communication Sciences in accordance with the related profession, both in internal and external environment
  • Has managerial capabilities in the field of business communication.
  • Has the ability to develop business strategies and creative communication in overcoming challenges and obstacles relating to communication business. Produce graduates who are capable and master all aspects related to broadcasting and marketing communications
  • Has the soul and communication business vision by creating competitive business opportunities.

Learning Outcome:

  1. Able to manage marketing communication programs
  2. Has an understanding of consumer behavior and advertising market mapping .
  3. Has the ability to use communication skills to build related variety of public relations
  4. Has the ability to create unique public relations writing .
  5. Has an understanding of the function and role of advertising in society
  6. Has a theoretical framework to explain the works of advertising .
  7. Has the ability to create a media plan .
  8. Has the ability to make strategic advertisement plan.
  9. Has the ability to make advertising design in different channels / media communication
  10. Has the ability to negotiate and build relationships with clients .
  11. Has a professional work attitude in producing advertising that aligns with the values and ethics applicable in the community



Universitas123 - Berita

Lokasi

Telkom University
Utama

Telkom University

Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Sukapura, Kec. Dayeuhkolot, Bandung, Jawa Barat 40257

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