Programme Aims & Learning Outcomes
Product design and development have become increasingly complex in recent years, due to decreasing time to market, increasing customer expectations, and growing global competition. Today, product engineers carry out product design and development tasks that go beyond functional or engineering design to incorporate consideration of aesthetic and business issues, product life-cycle design, and technologies. Therefore, there is an urgent need for product development professionals who are sufficiently innovative, knowledgeable, and skilful to synergise product development with design, technology, and business aspects to develop novel products with immediate market appeal.
To fulfil this need, the BEng(Hons) in Product Engineering with Marketing programme has the following aims and learning outcomes:

Provide integrated education and training for students on synergising product design, technology and business in new product development
Develop students’ knowledge of business development, strategic product planning, product marketing and management and help them understand how to apply this knowledge to the development of successful new products
Nurture graduates with excellent product design and development abilities who can interact with customers, industrial designers, production personnel, suppliers and vendors; understand market situations and competition environments; and identify market needs and seize opportunities by developing new products that satisfy customer and engineering requirements.

Programme Characteristics
The programme provides comprehensive education and training in the development of successful new products, enabling students to synthesise product design, technology, and business processes.
The integrative and problem-based teaching and learning approach of the programme develops students’ knowledge of product design, development and marketing and their communication, teamwork, management and self-learning skills. Graduates are equipped to play leading roles in the industry by virtue of their well-balanced education and practical training.