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The Hong Kong Polytechnic University

BBA (Hons) in Marketing

BBA (Hons) in Marketing Regular Class
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Programme Aims

Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.

Students complete some General University Requirements core and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation. 

BBA (Hons) in Management

Management skills are required by all business professionals. As an area of study, management is concerned with how to get the best out of people and other resources.

This programme provides students with a well-rounded business education and training in general management, along with the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, the Chinese mainland and the region.

BBA (Hons) in Marketing

This programme provides students with a well-rounded business education; competence in the analysis, planning, implementation and control of marketing decisions; analytical ability and research competence; the ability to communicate, interact and intervene in the integrative role that is ascribed to marketing; appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of information systems and technology that is relevant to marketing.

All students within the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as leadership training camps, peer tutoring, and mentorship.

If students wish, and subject to availability, they can spend a semester studying at another university overseas or in mainland China, with the credits counted towards their PolyU degree.

Work-Integrated Education (WIE) 

To graduate, every student must complete 100 hours (3 training credits) of WIE. The Department offers opportunities for students to work in firms either during the summer vacation or alongside their studies. Summer placements may be available in Hong Kong, in mainland China or overseas. These and other forms of work experience count towards the WIE requirement.

Characteristics of Scheme-based Admission

Students first follow a common curriculum under the Scheme.

It offers students approximately one year to identify their area(s) of interest and career aspirations, which facilitates their Major programme selection.

The decision to admit a student to a Major programme will be made by the Department based on the student’s choice, overall GPA of Year One study, and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students will be asked to indicate their choices of Major programme during Semester 2 of their Year One study for the Department’s consideration and approval.

In the event of oversubscription for any of the programmes, the number of students admitted to that programme will be capped at 60% of the number of students in the respective years.


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The Hong Kong Polytechnic University
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The Hong Kong Polytechnic University

The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong

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