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The Sino-British College, USST

Events Mangement (Dual Bachelor Degrees)

Events Mangement (Dual Bachelor Degrees) Regular Class Online Class
Universitas123 - Akademik


Since September 2020, SBC and USST offer students a fantastic and unique opportunity to earn both a British bachelor degree and a Chinese bachelor degree. If international students have a strong desire to learn Chinese, they can be dual enrolled. After four years of study at SBC, students can earn both a British bachelor degree certificate from the University of Huddersfield and a Chinese bachelor degree certificate from the University of Shanghai for Science and Technology (USST).

Programme aims

This major cultivates applied and compound talents who can adapt to the needs of the development of the international exhibition industry, have a solid knowledge base of exhibition economy, broad international vision, innovative spirit and practical ability, and be engaged in planning, design and management in the exhibition industry. The course facilitates students

Master the knowledge of Humanities and science;

Master the basic knowledge of economics and business;

Master the basic knowledge of exhibition management;

Master the professional theoretical knowledge of exhibition;

Have certain Exhibition professional skills and practical ability;

Have a broad international vision and strong cross-cultural communication ability;

Have the ability of project organization and management;

Have the consciousness of innovation and lifelong learning and the ability to adapt to development.


The Events Management degree offered by the University of Shanghai for Science and Technology (USST) and the University of Huddersfield at SBC are ideal for students wishing to advance their knowledge, skills and career prospects in events management and achieve further career or academic development in a bilingual environment.

This course is designed to produce graduates equipped with the skills, knowledge and competence to manage events, who can engage with specialists in planning and executing a range of routine and complex events. This may include venue selection, public safety and crowd control, the provision of staffing, marketing, design and staging, music promotion and sponsorship. Besides, the school employs a wide variety of assessment methods involving individual presentations, group presentations, assignments, group reports, feasibility studies and examinations.


In the first year, the modules are designed for cultivating students to have basic academic recognition and skills in some fundamental subjects. Students will learn courses below:


Core Mathematics


Investigating Business


Personal Learning and Thinking Skills

程序设计及实践 (C)

C Programming and Practice


Legal and Financial Environment


Competitive Business Environment


Academic English Skills

体育 (1) 和 (2)

P.E.1 and P.E.2

In the second year, there will be more core modules that refer to the key knowledge of events management whilst equipping some important subjects of management, website system design, finance and professional English. Students will learn courses below:


Principles of Management


Social Survey


Events Website System Design and Construction


Principles of Advertising and Marketing Communication


Professional Skills and Finance


Events Catering


Events Operations Management


Events Industry Studies


Professional English as a Foreign Language 1

体育 (3) 和 (4)

P.E.3 and P.E.4

In the third year, all course will focus on professional knowledge that is directly related to events management. Students will learn courses below

会展财务管理Financial Management for Events
会展信息管理及软件实习Events Information Management and Software Practice A
会展会务与流程管理Meetings, Incentives, Conferences and Exhibition Management
会展设计Design for Events
会展现场管理Managing the Live Event
会展消费者行为学及体验营销Consumer Behavior and Experiential Marketing
会展人力资源管理Human Resources Management for Events
专业英语应用2Professional English as Foreign Language 2
会展财务管理设计Events Financial Management Project

In the final year, practical experiences and critical thinking about the questions of the real world is included in the course design of this year. Students will learn courses below:

创造性思维及能力管理Creativity and Innovation in Context

Global Business Strategy

专业实习 (A)Field Works
优秀人才 (国际) 领导力培训计划Outstanding Talents (International) Leadership Training Program
环境管理Environmental management
全球会展与节庆管理Research Methods and Project
学生体质健康标准测试Student's Physical Health Standard Testing

Career Prospects

Career Service&Development Centre(CSD) of SBC is committed to enhancing independent learning, career employability, social adaptability and cultural awareness by developing a systematic competency model within the global context, and ultimately facilitating career success for students and alumni. Thus far SBC has established long-term strategic partnerships with 200 leading employers and professional consultancy institutions, centring on a dynamic curriculum that will enable the development of graduate employability skills fostered through a range of work-related opportunities including student placements, student internships, student part-time and volunteer activities, company visits, a vocational instructors committee, corporate scholarships, small job fairs, mock interviews, and corporate social responsibility projects.

Business Programme (Business Management and Events Management) corporate partners include Louis Vuitton, H&M, ZARA, NIKE, HSBC, Standard Chartered Bank, KPMG, DTZ, Nürnberg Messe, Reed Exhibitions, Riviera Events, Saatchi & Saatchi, MSL China, MMI, Edelman, Touch Media, VNU Exhibitions and other leading companies.

Engineering Programme (Mechanical Engineering and Electrical and Electronic Engineering) corporate partners include Siemens, Ingersoll Rand, Philips, Continental Automotive System, LENZE, SKF, Machaire, Lectra, ICD Security Systems, IMI, EMERSON, Valeo, Bosch, Haworth Furniture, FESTO, Autoliv and other leading companies.

As a consequence of the distinctive nature of the programme, students will be enabled to apply their knowledge, deepen their workplace insights, make value judgments, communicate, and provide evidence of their achievements related to the development of employability skills.

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The Sino-British College, USST (Shanghai)

The Sino-British College, USST (Shanghai)

No. 1195 Middle Fuxing Road, Shanghai 200031, P.R. China

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