The Sino-British College, USST

Events Mangement (Dual Bachelor Degrees)

About Program

Since September 2020, SBC and USST offer students a fantastic and unique opportunity to earn both a British bachelor degree and a Chinese bachelor degree. If international students have a strong desire to learn Chinese, they can be dual enrolled. After four years of study at SBC, students can earn both a British bachelor degree certificate from the University of Huddersfield and a Chinese bachelor degree certificate from the University of Shanghai for Science and Technology (USST).


Programme aims

This major cultivates applied and compound talents who can adapt to the needs of the development of the international exhibition industry, have a solid knowledge base of exhibition economy, broad international vision, innovative spirit and practical ability, and be engaged in planning, design and management in the exhibition industry. The course facilitates students

Master the knowledge of Humanities and science;

Master the basic knowledge of economics and business;

Master the basic knowledge of exhibition management;

Master the professional theoretical knowledge of exhibition;

Have certain Exhibition professional skills and practical ability;

Have a broad international vision and strong cross-cultural communication ability;

Have the ability of project organization and management;

Have the consciousness of innovation and lifelong learning and the ability to adapt to development.


Characteristics

The Events Management degree offered by the University of Shanghai for Science and Technology (USST) and the University of Huddersfield at SBC are ideal for students wishing to advance their knowledge, skills and career prospects in events management and achieve further career or academic development in a bilingual environment.

This course is designed to produce graduates equipped with the skills, knowledge and competence to manage events, who can engage with specialists in planning and executing a range of routine and complex events. This may include venue selection, public safety and crowd control, the provision of staffing, marketing, design and staging, music promotion and sponsorship. Besides, the school employs a wide variety of assessment methods involving individual presentations, group presentations, assignments, group reports, feasibility studies and examinations.


Curriculum

In the first year, the modules are designed for cultivating students to have basic academic recognition and skills in some fundamental subjects. Students will learn courses below:

核心数学

Core Mathematics

商务研究

Investigating Business

自主学习与思辨方法

Personal Learning and Thinking Skills

程序设计及实践 (C)

C Programming and Practice

法律与金融环境

Legal and Financial Environment

商业竞争环境

Competitive Business Environment

学术英语技能

Academic English Skills

体育 (1) 和 (2)

P.E.1 and P.E.2


In the second year, there will be more core modules that refer to the key knowledge of events management whilst equipping some important subjects of management, website system design, finance and professional English. Students will learn courses below:

管理学原理

Principles of Management

社会调查

Social Survey

会展网络系统设计与建设

Events Website System Design and Construction

广告与营销传媒

Principles of Advertising and Marketing Communication

行业技术与金融

Professional Skills and Finance

会展餐饮

Events Catering

会展管理运营

Events Operations Management

会展行业研究

Events Industry Studies

专业英语运用

Professional English as a Foreign Language 1

体育 (3) 和 (4)

P.E.3 and P.E.4


In the third year, all course will focus on professional knowledge that is directly related to events management. Students will learn courses below

会展财务管理Financial Management for Events会展信息管理及软件实习Events Information Management and Software Practice A会展会务与流程管理Meetings, Incentives, Conferences and Exhibition Management会展设计Design for Events会展现场管理Managing the Live Event会展消费者行为学及体验营销Consumer Behavior and Experiential Marketing会展人力资源管理Human Resources Management for Events专业英语应用2Professional English as Foreign Language 2会展财务管理设计Events Financial Management Project


In the final year, practical experiences and critical thinking about the questions of the real world is included in the course design of this year. Students will learn courses below:

创造性思维及能力管理Creativity and Innovation in Context战略管理

Global Business Strategy

专业实习 (A)Field Works优秀人才 (国际) 领导力培训计划Outstanding Talents (International) Leadership Training Program环境管理Environmental management全球会展与节庆管理Research Methods and Project学生体质健康标准测试Student's Physical Health Standard Testing


Career Prospects

Career Service&Development Centre(CSD) of SBC is committed to enhancing independent learning, career employability, social adaptability and cultural awareness by developing a systematic competency model within the global context, and ultimately facilitating career success for students and alumni. Thus far SBC has established long-term strategic partnerships with 200 leading employers and professional consultancy institutions, centring on a dynamic curriculum that will enable the development of graduate employability skills fostered through a range of work-related opportunities including student placements, student internships, student part-time and volunteer activities, company visits, a vocational instructors committee, corporate scholarships, small job fairs, mock interviews, and corporate social responsibility projects.

Business Programme (Business Management and Events Management) corporate partners include Louis Vuitton, H&M, ZARA, NIKE, HSBC, Standard Chartered Bank, KPMG, DTZ, Nürnberg Messe, Reed Exhibitions, Riviera Events, Saatchi & Saatchi, MSL China, MMI, Edelman, Touch Media, VNU Exhibitions and other leading companies.

Engineering Programme (Mechanical Engineering and Electrical and Electronic Engineering) corporate partners include Siemens, Ingersoll Rand, Philips, Continental Automotive System, LENZE, SKF, Machaire, Lectra, ICD Security Systems, IMI, EMERSON, Valeo, Bosch, Haworth Furniture, FESTO, Autoliv and other leading companies.

As a consequence of the distinctive nature of the programme, students will be enabled to apply their knowledge, deepen their workplace insights, make value judgments, communicate, and provide evidence of their achievements related to the development of employability skills.


Jenjang Pendidikan

Bachelor Degree (S1)

Jurusan

Business / Management / International Business / Business Administration

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Profil

This is an excellent opportunity to study and live in Shanghai, China. Not only will you have a great study experience from both the Chinese university and the UK university here but also to get a good promotion of Business knowledge or Engineering knowledge in an all-English teaching environment.

2006, the University of Shanghai for Science and Technology, a famous Chinese state university, cooperated with 9 UK leading Universities co-funded SBC. SBC is located in central Shanghai, surrounded by many prosperous shopping malls and office buildings. This fantastic location allows each SBC student to promote themselves by kinds of internship opportunities during study here.

Besides the remarkable environment that SBC can provide to students, the bachelor degree programmes of SBC are also impressive. 

Dual Bachelor Degrees Programme includes 4 majors totally to allows the students to choose from during the study in Shanghai. Business Management, Events Management, Electrical and Electronic Engineering, Mechanical Engineering. Most courses in this programme are taught in English and only a few courses are taught in Chinese. Students can earn both a British bachelor degree certificate from either the University of Huddersfield, Liverpool John Moores University, or Sheffield Hallam University and a Chinese bachelor degree from the University of Shanghai for Science and Technology (USST).

Students can also feel free to choose the Single Bachelor Degree Programme (all courses are taught in English) and go to the UK to complete the study of the final two years after the study at SBC (Shanghai) in the first 1 or 2 years. This programme makes students to have a unique study experience in both China and the UK. After graduation, the student can be awarded a UK bachelor degree from one of SBC's 9 UK partner universities including the University of Bradford, University of Huddersfield, University of Leeds, Leeds Beckett University, Liverpool John Moores University, Manchester Metropolitan University, University of Salford, the University of Sheffield and Sheffield Hallam University. This programme contains more than 40 majors relating to business or engineering for students to choose from.

In conclusion, SBC can give you the chance to study and live in the centre of Shanghai meanwhile to experience excellent study from both the Chinese leading university and the UK leading university. If you would like more details about SBC's bachelor degree programmes and other detailed information, please feel free to contact us.

Keunggulan

Study in Shanghai, China and achieve dual bachelor degrees from both a Chinese state university, the University of Shanghai for Science and Technology (USST) and a UK leading university. Dual Bachelor Degrees Programme includes 4 majors totally to allows the students to choose from during the study in Shanghai. Business Management, Events Management, Electrical and Electronic Engineering, Mechanical Engineering. Most courses in this programme are taught in English and only a few courses are taught in Chinese.

Students can also feel free to choose the Single Bachelor Degree Programme (all English teaching) and go to the UK to complete the study of the final two years after the study in Shanghai in the first 1 or 2 years. This programme allows students to have a unique study experience in both China and the UK. After graduation, the student can be awarded a UK bachelor degree from one of SBC's 9 UK partner universities including the University of Bradford, University of Huddersfield, University of Leeds, Leeds Beckett University, Liverpool John Moores University, Manchester Metropolitan University, University of Salford, the University of Sheffield and Sheffield Hallam University. This programme contains more than 40 majors relating to business or engineering for students to choose from.

In conclusion, SBC can give you the chance to study and live in the centre of Shanghai meanwhile to experience excellent study from both the Chinese leading university and the UK leading university.

Students

1,400

Program Terkait

Profil

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