Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value. Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions. What will you do? This intensive program will challenge marketing and non-marketing undergraduates alike.
You will: explore future-oriented marketing concepts learn to make informed finance and accounting decisions develop advanced strategic thinking and leadership skills apply cutting-edge analytical tools and techniques pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Direct Wine Marketing gain deep insights into international pressures and global markets.
Where could it take you? Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations. You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent.
Your role in today’s marketing environment is dictated only by your own ambitions. Career Readiness The degree is suitable for professionals wishing to embark on a wide range of marketing-related careers.
Likely roles include: marketing planner sales manager brand marketer product and advertising manager retail manager public relations officer service manager market researcher. Potential careers Brand Marketer, Marketing Planner, Market Researcher, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager, Service Manager, Communications Officer, Export / Import trade, Health Promotion Professional, Tourism, Information Officer, Wine Marketing Degree Structure Students complete nine core courses, one elective and a six-unit research project.
