As a result of the COVID-19 pandemic, businesses around the world are stepping up their analytics capabilities to inform their response to unforeseen changes in their markets.
Organisations of all sizes must analyse complex business data to remain competitive. Business analytics helps to predict market trends and improve business processes. It empowers managers to make strategic decisions to improve performance in areas such as product development, operations, marketing, sales, and supply chain management.
Our MSc Business Analytics develops your analytical skills so you can solve complex business problems and help to answer questions raised by local and global pressures, such as the COVID-19 pandemic. You are trained to organise, integrate, and interpret data so you can make insightful forecasts into all aspects of business operations and implement appropriate actions.
Your future
Data is the driving force behind critical business decisions, so data scientists and analysts are in great demand in both start-ups and well-established companies. Becoming an expert in data analytics means you can help businesses gain competitive advantage by becoming better at making decisions and predictions through organising, analysing, integrating, and interpreting data.
This course will equip you with essential numerical, analytical, and problem-solving skills for a thriving career as a business analyst, manager, or consultant in private and public enterprises.