Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. To do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach.
Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications, and customer-centred business. You do not need to have previously studied marketing to undertake this course.
You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.
Topics include:

the marketing communications mix, including advertising; public relations; personal selling; sales promotion and direct marketing
marketing strategies, including product, pricing, promotion, and distribution strategies
new product development
supply chain management and operations
theories and practices of entrepreneurship

This course is delivered by Essex Business School at our Southend Campus. Students and staff come to us from all over the world, creating a classroom experience rich in diversity and working together to build a global understanding. Essex is also a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. Together this entrepreneurial spirit and global community make for the perfect place to study entrepreneurship and international marketing.
Your future
A Master’s degree in International Marketing and Entrepreneurship will provide you with a solid foundation on which to build your international marketing career or start your own entrepreneurial venture. You will gain a clear grasp of international marketing strategy and how innovative approaches to new business creation can be applied across international borders - opening the door to global opportunities.
Modern marketers must be creative and ethical. They must innovate and consider the impact of marketing on wider society. Our curriculum aims to develop your creativity and critical thinking. Core modules such as International Marketing Strategy and Planning and Theories and Practice of Entrepreneurship will equip you with an understanding of the strategic and functional aspects of international marketing, the challenges international marketers face and the range of economic, sociological, psychological, and managerial theories of enterprise creation and development.
90% of the University of Essex’s postgraduate graduates are in employment or further study (Graduate Outcomes 2021). Many of our graduates go on to set up their own businesses or manage marketing activities in organisations of all sizes. Recent graduate destinations include high profile organisations and SMEs such as:

KPMG
HP
Groupon
Wefarm, the world’s largest platform for small-scale farmers
fast-growing digital agency, Footprint Digital
award-winning marketing agency, Coast Digital