Combining marketing’s fundamentals with the latest digital trends, the University of Glasgow’s online Masters degree in Marketing is designed for tomorrow’s world. After grounding you in core marketing topics such as brand management, marketing management and marketing analytics & research, the programme offers optional courses in digital, retail, services and user experience (UX) marketing – subjects crucial for success in today’s digital, customer-centric environment. Bringing you up to date with the latest developments in the field, this online MSc offers contemporary research-led content, input from industry experts, and case studies, featuring everything from start-ups to well-known brands. This is delivered by our international faculty at the Adam Smith Business School.
Programme outcomes

Apply relevant theories and methodologies from across the marketing discipline to support your decisions.
Identify international market opportunities, preparing you for a career in a range of enterprises.
Evaluate marketing against other management functions such as finance and HR.
Combine marketing expertise with other management functions both inside and outside of a business.
Undertake international marketing in a dynamic, networked, international and culturally diverse economy.
Recognise and explain current theory and methodology of marketing to drive marketing decisions in organisations.
Apply marketing theory and methodology in an international and domestic context.
Identify market opportunities and identify threats within a range of business contexts.
Construct advanced marketing research activity.
Apply analytical skills in marketing and other business environments.
Deliver oral and written communication and design and deliver pitches.

CAREER PROSPECTS
Careers in this area are highly rewarding, both financially and creatively. In 2018, Glassdoor’s 25 Best Jobs in the UK list ranked marketing manager highest overall for job satisfaction, base salary and number of available roles.
Not only does an online masters degree in Marketing unlock careers, like marketing management and brand development, it offers the flexibility to specialise in particular areas or transition into a related field.
By exploring marketing theory through real world application, our online masters degree in marketing will enhance your career opportunities across multiple sectors, in both traditional and digital contexts.