University of Lethbridge

Post - Diploma Bachelor of Management in Marketing

About Program

Program descriptionMarketing, a combination of art and science, is the core of any business. It helps identify consumer needs, guides the development of new products, services or communications strategies, determines prices, and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.As a marketer, you’ll be the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. You must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing. You must also be creative and show strong analytical abilities and have excellent communications skills (including listening).You'll learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. You'll also draw from fields such as history, English, political science, economics and sociology.The marketing major offers optional concentrations in Marketing Communications or Socially Responsible Marketing. All of our Bachelor of Management degrees have these concentrations available except for the combined degrees.You may also choose a minor to enhance your knowledge in a secondary line of study. Many minors complement marketing well such as art history, accounting, family and small business management, English, new media, sociology, economics, Indigenous business management and international management.Why take marketing at the Dhillon School of Business?The Dhillon School of Business is home to the internationally known Institute for Consumer and Social Well-being (ICSW). You’ll get to learn from members of ICSW as they are all marketing faculty. Their research and community workshops focus on addressing issues of corporate social responsibility, non-profit marketing, environmentalism, social-change marketing and more. Select students even have the opportunity to work with ICSW conducting cutting-edge research.Many of our students also enrol in co-operative education while at the Dhillon School of Business. Co-op allows you to get paid work experience before you graduate and can even help you land a job immediately after graduation.Possible careersTop job titles in Alberta and/or CanadaMarketing managerMarketing coordinatorMarketing specialistDigital marketing specialistCommunications specialistOther possible careersAdvertising and promotionsAccount managerBuyer/merchandiserConsumer psychologistConsumer affairs specialistCustomer serviceDigital marketing and e-commerceDirect marketerEntrepreneurial activitiesHealthcare marketingHospitalityInternational marketingMarketing educationMarketing managementMarketing researchMusic and entertainment marketingNew product developmentNon-profit marketingProduct and brand managementPublic relationsRetail managementSales and sales managementSports marketing

Syarat Pendaftaran

  • English Language Proficiency
    • TOEFL : 80 (with minimum scores of 16 in each of Listening, Reading, and Speaking, and a minimum score of 18 in Writing)
    • IELTS : 6 (taken within the last two years and a minimum 6.0 in each band)
    • PTE Academic : 54 (taken within the last two years)
  • Academic Score/Qualifications
    • High School : 8 (Ijazah Sekolah Menengah Atas (Ijazah SMA), Surat Keterangan Hasil Ujian Nasional (SKHUN) with score 8/10)


Common documents
Academic Transcript
High School Certificate
Required for final assessment of the Institution
English Proficiency Certificate

Jenjang Pendidikan

2 Years Diploma (D2)


Business / Management / International Business / Business Administration

Masa Studi

Full Time (2 years)

Biaya Pendidikan

CAD 21,304/tahun

Intake Batas pendaftaran
Sep -
Jan -
Universitas123 - Akademik


The University of Lethbridge is a public comprehensive and Research University based in Alberta, Canada, offering over 150 undergraduate and 50 programs at the graduate level. Ranked second amongst Canadian UG universities in 2021, it is an influential force in Canadian higher education, and leads the way in delivering an excellent learning environment, research innovation, and internationally accessible courses and opportunities.

The university’s Lethbridge campus is a picturesque site that stretches over 500 acres of beautiful grounds and has world-class facilities, including the newly built state-of-the art Science Commons building, Canadian Centre for Behavioural Neuroscienceand Alberta Water and Environment Science Building. It also has a campus in the vibrant and welcoming city of Calgary, which is located in the heart of the downtown area for students who want to immerse themselves in Canadian life or study around their work. The university is dedicated to creating an academic environment that exceeds the educational and personal needs of its learners through the delivery of outstanding teaching, real-world research, close collaboration with professors and instructors, and a wealth of recreational and extracurricular activities.

Students attending the University of Lethbridge will find themselves in an unbeatable position to excel academically or enter the professional or research sectors with excellent prospects.

Biaya studi per tahun mulai dari

CAD 5,412



Program Terkait


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