About Program

Wittenborg University of Applied Sciences offers a Bachelor of Business Administration, organised in 4 pathways, each with various specialisations. 

Wittenborg’s double-accredited Bachelor of Business Administration (BBA) programme has been sub-divided into 4 different ‘Programme Pathways’, each with graduation-specialisations:

  • BBA Pathway 'IBA' - International Business Administration
  • BBA Pathway 'MCI' - Marketing, Communication&Information
  • BBA Pathway 'HBA' - Hospitality Business Administration
  • BBA Pathway 'EBA' - Entrepreneurial Business Administration

Below you will find a list of all the bachelor of business administration pathways and their graduation-specialisations offered at Wittenborg.

During the first phase (Year 1) of all pathways, you are introduced to  the concept of Business Administration through introductory modules. The theory of management, as well as 
the concepts of starting a business, looking at the economic environment, and examining organisations from a worldwide perspective, are all part of the introduction. During phase one,  
all students follow six cross-disciplinary project weeks, introducing research, consultancy and intercultural and interpersonal skills. After completing the first phase of modules, you can easily switch programmes within your pathway.

In the second phase (Year 2) you choose a specialisation from your pathway in which to graduate, and follow specialisation modules, continuing to develop research methods in your own field of interest. During this time, you also continue following the main business modules, continuing on from the first year, but now concentrating more on planning issues.

The final phase (Year 3) academic learning programme is completely directed towards graduation, with business and management modules focused on strategy and more depth in the specialisations. The final phase is completed with an academic graduation assignment that can be a dissertation, a business plan, or a consultancy project. The work experience you obtain in the final phase is often a wonderful opportunity for you to get up close and personal with a career option.

Jenjang Pendidikan

Bachelor Degree (S1)


Business / Management / International Business / Business Administration

Universitas123 - Akademik



Wittenborg University of Applied Sciences is a so-called “boutique university” with a primary focus on management as it relates to disciplines in society. Our personal attention to your education is very important. It is for this reason that we take quality seriously and are accredited by the Dutch Flemish Accreditation organisation (NVAO) and Foundation for International Business Administration Accreditation (FIBAA).

We are a unique business school where “Better Yourself, Better Our World” is our motto.  

At Wittenborg our mission is:

To promote excellence in teaching and learning international business and management, as well as to create the best environment for students and staff, where internationalisation, diversity and ethics lay the foundations of successfully applied, research-informed global learning.

With our main campus based in Apeldoorn, we introduce students to organisations in the local area and region, enhancing the region’s economy, cultural and social climate. Our Amsterdam location enables us to support international entrepreneurs coming to the Netherlands, with a tailored, entrepreneurial bachelor’s programme. Enter Wittenborg and you enter a highly motivated and results-driven organisation operating in a diverse and multicultural environment, in which more than 100 nationalities work, study, innovate and socialise together. At Wittenborg we believe that learning should be an enjoyable process that allows you to develop your goals and aspirations, and provides you with the constant support and  the required study pressure to achieve those targets. 

Wittenborg graduates are world citizens; they nurture respect and have a sense of achievement. They have developed ambition and pride themselves in excellence. They are our greatest ambassadors!




  • 6 Intakes per year – September, October, November, February, March, May.  

    All BBA, MSc and MBA programmes at Wittenborg have 6 intake moments a year. At Wittenborg we have a rolling admissions process and therefore we have no application deadlines. With definite admission students can immediately start in the next intake.  

  • International – Wittenborg is the most international business school in the Netherlands with students from 100+ nationalities.   

  • Over 30 Years Track Record - Thousands of highly employable graduates, since 1987, now follow careers in the Netherlands and around the world.
  • Double European Accredited - Degree programmes are recognised and accredited by the Dutch Ministry of Education, Culture & Science (NVAO), also by FIBAA (German, Swiss & Austrian) .
  • Glocal & Local Engagement - Company visits, real-life projects, internship and guest speakers: plenty of local and regional engagement with government, companies and organisations. Thinking globally, but acting locally.
  • Research Environment - Instigating and carrying out regional, European and international projects at the Research Centre, in areas such as sustainability, technology, social innovation, education & health care.
  • Customer-Oriented Approach - A personal approach, family-like environment and personal tutoring, guidance and support. Most programmes allow students to start & graduate 6 times per year.


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