About Program

Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.

The Bachelor of Arts in Digital Advertising is based on a 360° approach to creative and strategic advertising for the digital ecosystem. The B.A. (Hons) in Digital Advertising programme is designed to broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this within industry or commerce. In addition to gaining an in- depth knowledge of digital advertising technologies, students develop further competence and ability to apply them as an integral part of the programme.

Integral to this is design research, theoretical understanding and studio projects which are all designed to establish a cohesive strategy of contextual and experiential learning in a creative environment. An equitable set of assessment procedures will be employed to gauge students learning and progression, at benchmarks stages throughout the semester.

You’ll be taught by an experienced programme team, and work with associate tutors who are current creative directors and agency practitioners. Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.

Syarat Pendaftaran

  • English Language Proficiency
    • TOEFL : 46
    • IELTS : 5.5
    • PTE Academic : 51
  • Academic Score/Qualifications
    • Foundation Program : 2 (A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00)

Documents

Common documents
Academic Transcript
Passport
High School Certificate
Required for final assessment of the Institution
English Proficiency Certificate

Jenjang Pendidikan

Bachelor Degree (S1)

Jurusan

Art, Media and Humanities

Masa Studi

3 Tahun

Biaya Pendidikan

MYR 29,800/tahun

Intake Batas pendaftaran
Sep -
Universitas123 - Akademik

Profil

APU was awarded the Premier Digital Tech University status by the Malaysia Digital Economy Corporation (MDEC). APU is recognised for its commitment in offering top-notch digital technology courses and ensuring our highly-skilled graduates continue to flourish and fill future digital job demands locally and globally. Premier Digital Tech University status was awarded by the Minister of Higher Education Malaysia. Premier Digital Tech Universities and Preferred Digital Tech Polytechnics (PDTIs) are Malaysia’s leading digital tech-focused tertiary institutions. The PDTIs have a proven track record in producing high quality graduates for digital tech-based high value jobs, via cutting-edge research and education policies, strong industry linkages, and career development and placement services.

According to the latest Annual Graduate Tracer Study by Ministry of Higher Education Malaysia, 100% of APU graduates were employed by Graduation. This is not just a number, but a significant symbol of our success and pride in nurturing professionals for global careers. To date, over 50,000 alumni have embarked onto their careers worldwide.

With an international student community of more than 12,000 students from more than 130 countries studying in its Malaysian campus, APU offers a truly cosmopolitan learning environment which prepares students well for the global challenges which lie ahead. APU offers a wide range of degrees with Technology as a common core. It is APU’s aim to nurture and encourage innovation through our programmes, with the intention of producing individuals who will learn, adapt and think differently in new and better ways.

Keunggulan

APU is ranked among the Top 10 Private Universities in the latest QS Asia University Rankings 2021. APU is Ranked No.1 for International Students, No.1 for Inbound Exchange, and is amongst the Top 50 Universities for International Faculty. APU ranks among the Top 350 Universities in the QS Asia University Rankings 2021.

Under the Quacquarelli Symonds (QS) 2017 Ratings, APU was awarded 5-Stars in 4 categories of the QS Stars Ratings – Teaching, Employability, Facilities and Inclusiveness. The QS Stars rating is an international rating system that measures achievements and qualities of universities worldwide.

Our degrees are widely recognized by international professional bodies as listed below: APU Engineering Degrees accredited by the Board of Engineers Malaysia, which is a member of the international Washington Accord APU Actuarial Studies Degrees obtained worldwide recognition from SOA, US and maximum exemptions from IFOA, UK APU Accounting & Finance Degrees widely recognized by professional Accounting bodies such as ACCA, CPA, ICAEW

ISO & SIRIM Certified APU’s achievements bear testimony to our commitment to excellence in higher education and training, as well as innovative research and development and commercialization. APU is certified to the internationally recognised ISO9001:2008 standards by SIRIM QAS International.

APU’s academic programmes are approved by the Ministry of Education of Malaysia and the qualifications are accredited, or provisionally accredited by the Malaysian Qualifications Agency (MQA).

Biaya studi per tahun mulai dari

MYR 19,800

Students

12,000

Peringkat

621-630

Program Terkait

Profil

Universitas123
Logo
Please Wait