Centennial College

BUSINESS ADMINISTRATION – MARKETING

BUSINESS ADMINISTRATION – MARKETING Regular Class
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You may also be interested in the Online or Part-Time option:

  • Business Administration - Marketing (Optional Co-op) (Online)
  • Business Administration - Marketing (Part-Time)


The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.

This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include:

  • Marketing research
  • Marketing communications (such as advertising and promotion)
  • Digital marketing (such as direct marketing, e-marketing and customer relationship management)
  • Brand planning


Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures, classroom assignments and presentations will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.

You'll also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges' Marketing and Canadian Marketing Association competitions.

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Lokasi

Ashtonbee Campus
Utama

Ashtonbee Campus

75 Ashtonbee Rd, Scarborough, ON M1L 4C9, Canada

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