Web Media: This specialisation provides a pathway to a career in the expanding field of web-based media and communications, from website creation to online community management. It emphasises social media and networking, and units combine practical components with core concepts to give you the necessary understanding and skills you need in the online environment.
Marketing: Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers. This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets. You’ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you’ll learn how to expand a customer base and set an organisation on the path to growth and success.
