COURSE OVERVIEW
Cultivate your managerial skills in a hands-on marketing context. Your course modules will provide vital insights into the function of management, strategic and international marketing - particularly the role of social media - and the benefits of understanding consumer behaviour in small and medium-sized enterprises and blue-chip organisations. You could work on a live consultancy project, which will expose you to potential employers and industry contacts, or you could choose to specialise in a particular area of management or marketing when researching and writing your dissertation.
You will be guided and supported throughout your course by our expert academics, who will give you the knowledge, skills and confidence to make an immediate impact on your chosen career. You will have access to our bespoke Professional Suite, which replicates a realistic working environment, and you will nurture your analytical and communication skills working on live briefs so you can excel in your degree and realise your potential.
Supported by our expert teaching staff, you will be able to tailor your course to suit your professional ambitions.
You will build your experience and meet potential employers while working on live projects in our purpose-built Professional Suite. You could also expand your networks and refine your expertise working on a major consultancy project for an international organisation.
Our University's Marketing Society brings like-minded students together in an informal atmosphere for lectures, trips and discussions that can further inspire and inform your learning.
TEACHING & LEARNING
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.