COURSE OVERVIEW
Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.
You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.
In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.
The programme is designed for those who wish to lead or manage marketing departments and companies in the future. You will undertake a number of challenges that will improve your knowledge, skills and attitude i.e. the three key building blocks of management. On completion of your studies, you will have increased your employability with a digital specialism that is in high demand across all industry sectors. Our modules offer a solid mix of theory and practice and are delivered by both researchers and digital marketing consultants most of whom who are members of leading professional bodies, such as the Chartered Institute of Marketing (CIM) and the Academy of Marketing.
The diet of assessment (featuring group work, individual work and presentations) will hone your communication, prioritisation and time-management skills. Some assessments will replicate the challenges facing those working in marketing agencies. You will also have the opportunity to undertake applied research with internal or external clients via a consultancy project or dissertation. Lectures and seminars are supplemented by a guest lecture programme featuring a range of prestigious speakers.
We seek to bring the real world into the classroom throughout the course and in doing so, enhance your CV. You will be given the opportunity to translate aspects of your studies into professional qualifications after completion.
TEACHING & LEARNING
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.