Specialize in the creative or business stream, experience working with real-world clients and join the ranks of award-winning alumni.
Program Highlights

Program is well-recognized by industry professionals locally and nationally.
Specialize after first year in a creative or business stream.
Interview industry professionals, tour agencies, participate in mock interviews and build your portfolio.
Grads from our program can easily find work in advertising agencies of all sizes. You'll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.

What you'll learn

The fundamentals of strategic and conceptual thinking for developing powerful advertising campaigns from start to finish.
Art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping and idea generation techniques.
Account and project management, strategic media planning and execution.
How to professionally present materials to real clients.
An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.

Experiential Learning
How you'll gain skills

Test and apply course concepts through current software in our computer labs
Participate in national and international awards competitions.
Work with real clients in The Agency, Mohawk's student-run advertising agency.
Participate in a seven-week field placement.

Learning Outcomes
Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.
In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Educational Pathways
Pathways to Mohawk
If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.
Pathways within Mohawk
If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program.
Pre-Media Entertainment
Art and Design Foundations
Business - Marketing
Photography - Still and Motion
General Arts and Science (University Transfer)
Graphic Design
We offer a diverse range of programs to further your studies within Mohawk following completion of this program.
Accessible Media Production
Public Relations
Earn a degree: Davenport University - Bachelor of Business Administration, Marketing
Robert Gordon University - Bachelor of Arts - Events Management, Fashion Management, International Hospitality Management, International Tourism Management, Management with Marketing, or Media
Technological University of the Shannon - Bachelor of Arts (Honours), Creative Media and Design