Learn about marketing and its role in the business environment. Enhance your skills in advanced digital marketing, solve marketing problems for real clients and practice your knowledge with an optional co-op placement.
Program Highlights
Co-op option offers a full year of work term placement (three consecutive four-month placements).
Upon completion of a common first semester, you may choose to transfer into second semester of one of the following programs:
Business - Accounting (non co-op 316 or co-op 356)
Business - Administration (632)
Business Administration - Accounting (364)
Business Administration - Human Resources (363)
Business - Marketing (319)
Business - Financial Services (303)
Business - General (320)
Insurance (318) (non co-op 318 or co-op 368)
What you'll learn

How to conduct market research and create marketing strategies for real clients.
Verbal and written communication skills as you prepare reports and presentations.
Web marketing strategies and tools.
Use computer simulation to model an international product launch.
Ethics and sustainability practices.
Project management techniques.
Adobe Creative Suite for Business, graphic and web design.
Business-to-business marketing.
Prepare analysis and recommendations for external client organizations.

Learning Outcomes
Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

Review the program learning outcomes for Business Administration - Marketing (362)
Review the program learning outcomes for Business Administration - Marketing (366) - co-op

In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.


Educational Pathways
Pathways to Mohawk
If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.
Pathways within Mohawk
If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program.
Business - Accounting
Business (General)
Business - Marketing
Insurance
Business - Financial Services
Business Administration
Business Administration - Human Resources
Business Administration - Marketing
Business Administration - Accounting
We offer a diverse range of programs to further your studies within Mohawk following completion of this program.
Human Resources Management
Advertising and Marketing Communications Management
Analytics for Business Decision Making
Public Relations
Supply Chain Management
Earn a degree: Robert Gordon University - Bachelor of Arts - International Business Management, Events Management, Fashion Management, International Hospitality Management, International Tourism Management, Management, Management with Marketing, or Media
Technological University of the Shannon - Bachelor of Business Studies (Honours) in Marketing and Management
Search the Mohawk Transfer Database for opportunities outside of Ontario.