This exciting and high-impact communication programme has three interdisciplinary specialisations designed to produce industry employable graduates – Corporate Communication, Advertising Design, and PR Project Management.
This innovative and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders, as they share their expertise and skills in seminars, workshops and classroom projects. This extends the learning beyond the classroom and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearhead initiatives of the department such as organising field trips, community service collaborations and festivals. These events and activities add excitement and provide real world insights to you as part of your learning.
Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance and research skills will be honed in the process. The internship component in the final year culminates all you’re learning, as you begin to apply theories into real world practice.
On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Career Prospects
Copywriter
Media Planner
Public Relations Manager
Branding / Image Strategist
Advertising & Promotion Manager
Corporate Communications Director
Web Media Advertising Specialist
Corporate Image Consultant
Creative Production Manager