Businesses, as well as corporate organizations, will always need their communication channels to be planned, monitored, and revised. Communication needs to be systematically implemented for them to be effective in communicating to all stakeholders. New directives and strategies in communication are especially needed as companies and organizations grow.
A Master of Arts in Communication Management will help students to fathom the interdisciplinary relationship between communications and public relations.
Graduates of this program will leave equipped with high order analytical and critical thinking abilities, applied research skills, a firm grasp of the main theoretical framework and business management perspectives underpinning the communications field, as well as an awareness of current trends and issues.
This program aims to develop and trained graduate in:
The formulation of new ideas from having subjects that are critical in nature, that not only emphasises the social and political dimension of communication but that will enhance the development of knowledge, research and communication skills of graduates
The ability to transfer analytical and problem solving skills in order to evaluate and make firm decisions critically and creatively based on research and/or experience.
The enhancement of skills such as ethics, responsibilities, professionalism, leadership, etc., for future development of human society.
The attitude to intensify the search for life-long learning, skills, and knowledge in line with the contemporary environment.
The ability to gather information, interpret, as well as translate and analyze information in order to execute good quality management of communications in an organization.
The ability to design and execute communication strategies that are effective and highly valued by company executives and stakeholders as well as valued customers.
The mastery of communication theories and research methods that are essential in today’s business ecosystem.
The ability to work with people from diverse backgrounds and different organizations, and the know how in social media engagement.
The flexibility to adapt to ever changing business environments.
This is a program that is best suited for those who are seeking to discover the most effective ways to solve management communication issues. This multidisciplinary course delves into the many aspects of communication management. It is ideally suited for those in this career line and wish to sharpen their skills and techniques to further advance your career prospects.