Zhejiang University International Campus

International Master of Communication and Business

About Program

Zhejiang University International Business School (ZIBS) offers the International Master of Communication and Business Program, enrolling students from 2021. The length of the full-time program is 2 years. The degree of Master of Arts (MA) in Communication will be conferred upon completion.

Created in collaboration with Zhejiang University College of Media and International Culture and building on the longstanding international teaching philosophy of Zhejiang University, iMCB is an interdisciplinary program committed to training leaders who combine global vision, intercultural competence and understanding of China to position themselves as globally-competitive China business experts. Through this program students will develop Chinese language abilities, intercultural communication competence, research and analysis skills and practical experience in business and management. Graduates will be well-equipped to build successful careers in China in media, marketing, communications, international business and other fields.

Jenjang Pendidikan

Master Degree (S2)


Business / Management / International Business / Business Administration

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The Institute of China Studies aspires to educate students through an interdisciplinary curriculum and in-depth field research in contemporary China’s political, economic, historical, and societal context.

The director and founder of the MCS program, Prof. Fan Jieping, initially came up with the idea of launching the first China Studies program in China with the purpose of offering an education specifically aimed at producing China experts with practical experience. To create a master’s degree program that could cover all sorts of China-related topics scientifically, Prof. Fan gathered a team of professors from various departments and faculties of Zhejiang University (ZJU) who could contribute their knowledge and research to the program. As a result, in 2008 Zhejiang University became the first university in China recognized by Chinese Ministry of Education (MoE) to grant a Master’s degree in China Studies.

The following years would see an increase in both students, partner universities, and guest professors from all over the world, all ardent to use this unique gate to study and understand the enigmatic and inscrutable questions of China. The MCS program was later established as the Institute of China Studies, owing to the success of graduating more than 450 international students from 55 different countries as Master’s of China Studies over an almost decade-long period. This marked a new milestone for China Studies as the MCS program became recognized as an official representation of education in China by Chinese MoE.


The International Campus has attracted over 400 students from 50 countries. Students enjoy unparalleled access to a world-class learning experience while living at the Residential College.

● The faculty of the International Campus includes distinguished professors, experienced senior teaching fellows, and outstanding young scholars from around the globe. Faculty members are recruited globally with standards comparable to those of top world-class universities.

● Student-to-faculty ratio: 8:1

● Campus with an international atmosphere

● Abundant library resources

● Small discussion-based classes

● Enriching extra-curricular activities



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