Marketing – Digital Engagement Strategy is a business graduate certificate program that will provide you with the digital marketing skills required in today’s business world. You'll learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned and earned media. You'll also gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth.
Experiential learning opportunities with a marketer, a retailer or an agency serving clients will be included in this college marketing program. These experiences will allow you to improve your leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment.
As part of the program's coursework, you'll be eligible to earn industry certifications such as Google Ads, Google Analytics as well as prepare for the Facebook Blueprint certification. Additionally, the core skills you develop may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.
To Learn more, check out these blog posts about our industry partners and PAC members:
- Christos Nikitopoulos, Head of Agency Development at Google (previous PAC member and PAC chair). Now member of Centennial College Board of Governors
- Kelly Seawright, Digital Platforms Manager at Mercedes-Benz Canada.
Please note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program.
