About Program

This major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video game and new media art etc. The curriculum places strong focuses on applied learning and integrative training of creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice. This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industry and media sector of the 21st century.
After completing the common School requirements, students will study a group of major core courses that distinguish the BACM from the other two SCM majors. The core courses are Creative Media Studio II (cinematography, sound and video post-production), Physical Computing and Tangible Media, Critical Theory and Socially Engaged Practices, Contemporary & New Media Art and Narrative Strategies and Aesthetics of Time-based Media for a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling.
Beyond the School and major core requirements, students are free to take any elective courses from various areas such as animation, game, cinema and new media. These electives are meant to assist students in designing their own study paths based on their personal and professional objectives.
All students undertake a research-based Graduation Thesis, which can be a creative art or critical writing project. Optional internships and overseas exchange programmes are also in place to provide students with networking experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence on a regular basis.
Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide students with essential guidance and mentoring as part of their study plan.
Graduates are qualified for a broad range of positions in the media, art, design, and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design. The recently revised BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. A BACM graduate should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities.

Syarat Pendaftaran

  • English Language Proficiency
    • TOEFL : 79
    • IELTS : 6.5 (Overall band score of 6.5 or above)
  • Academic Score/Qualifications
    • High School : 7

Documents

Common documents
Academic Transcript
Passport
High School Certificate
Required for final assessment of the Institution
English Proficiency Certificate

Jenjang Pendidikan

Bachelor Degree (S1)

Jurusan

Art, Media and Humanities

Masa Studi

Full Time (4 years)

Biaya Pendidikan

HKD 140,000/tahun

Intake Batas pendaftaran
Sep -
Universitas123 - Akademik

Profil

Welcome to City University of Hong Kong (CityU). We are a dynamic university established in 1994 and uniquely located in the heart of Hong Kong, Asia's world city. Our goals are to pursue high levels of excellence, promote innovation and nurture creativity with the aim to improve people's lives. In a city where East meets West, our vision is to become globally recognised for professional education, one that emphasises the mutual enrichment of different cultures and intellectual traditions, and for research that makes a real difference.

CityU is growing. It comprises of nine Colleges/Schools in a wide range of disciplines including Business, Engineering, Liberal Arts and Social Sciences, Science, Veterinary Medicine and Life Sciences, Creative Media, Data Science, Energy and Environment, and Law. CityU is also home of Hong Kong's first-ever Bachelor of Veterinary Medicine programme at the Jockey Club College of Veterinary Medicine and Life Sciences commenced in the 2017/18 academic year in partnership with Cornell University, one of the world's top-ranked veterinary schools. Our curricula are designed to promote knowledge creation, original discoveries and innovative thinking by integrating teaching and research at all levels.

As an international university, we emphasise diversity, intercultural learning and a global vision. Our distinguished faculty are recruited from all over the world. We have established an excellent international network of academic collaborations and developed global agreements with over 400 student exchange parties from more than 40 countries/jurisdictions. Our graduates are thoughtful, adaptable and open-minded professionals who make positive contributions to society.

CityU has performed strongly in international rankings. According to Quacquarelli Symonds (QS) World University Rankings 2022, CityU is ranked 53rd in the world. In terms of research quality as measured by citations per faculty member, CityU is ranked among the top 31 globally, reflecting its substantial and rapidly rising research strengths.

Keunggulan

CityU offers professional education that prepares its students for the challenges and exciting opportunities opening up in Hong Kong, the Asia-Pacific region and throughout the world. In brief, we are:

A leading global university

  • We have risen steadily in international rankings. Quacquarelli Symonds ranked us 4th in the world which is under 50 years old in 2020 and 53rd in the world in 2022.
  • In response to the challenges of the world today, we spearhead discovery and innovation at the forefront of our research and education.
  • Our strength spins a range of disciplines from Business, Creative Media, Data Science, Energy and Environment, Law, Liberal Arts and Social Sciences, Life Sciences and Veterinary Medicine to Science and Engineering.

Global Focus, International Standards

  • With over 400 exchange partners in 40+ countries/regions, CityU aims to provide over 65% of our students with overseas and internship opportunities.
  • Home to pre-eminent scholars, including 9 academics of prestigious national and international academies.
  • An international team of faculty with 70% of our professors recruited from overseas countries.
  • The medium of instruction is English.
  • A culturally rich and harmonious campus with over 20,000 students from Hong Kong, mainland China and more than 80 countries and regions.

Discovery-Enriched Curriculum (DEC)

  • Goal of giving all our students the opportunity to make an original discovery while at City University.
  • Broaden intellectual horizons through interdisciplinary Gateway Education (GE) courses.
  • Integrate research and discovery into curriculum to support innovation.
Biaya studi per tahun mulai dari

HKD 5,390

Students

20,000

Peringkat

70

Program Terkait

Profil

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