Digital media design is one of the most dynamic design disciplines in the creative industries. It encapsulates a blend of creativity in motion and interactive design as well as technology in digital media. The key areas that form the basis of digital media design are user interaction and experience design, web and mobile app design, motion graphics, effects and video making. Leveraging on advanced multimedia authoring tools as well as the latest technology in screen and interactive media, the underpinnings of digital media design revolve around the generation of dynamic and interactive visual experiences to innovate design solutions to real-world issues and needs.
Today, the visual communication design industry is increasingly competitive and ever-evolving with technological advancements. In view of this, the Advanced Diploma in Digital Media Design programme is structured with emphasis on equipping students with industry-focused design knowledge and skill sets, as well as keeping them closely in touch with the technological development relevant to digital media design.
Building on the foundation of Diploma in Visual & Media Design, the curriculum of Digital Media Design encompasses advanced conceptual and technical skill development in areas such as design literacy, communication strategy, creative problem-solving, and analytical exploration of current design trends and industry development. The curriculum of the programme will be delivered in a mix of teaching strategies ranging from lectures and seminars to tutorials and technical demonstrations. Complemented with a comprehensive assessment framework, the pedagogic approach of the programme provides students with a positive learning experience that meets the intended learning objectives and outcomes.
