Centennial College's Food Media graduate certificate program will bring together your passion for the food industry and media to provide you with the necessary skills to succeed as a food product creator, developer, presenter, advertiser and marketer. Through a focus on the entrepreneurial use of personalized branding and marketing, you'll gain the know-how to successfully advertise and market your own food product or service.
Innovative and interactive courses will teach you to identify your target market audience, design and deliver creative messages, and negotiate for the appropriate media product to achieve the desired communication and presentation results. Using these creative skills and food knowledge, you'll harness the power of the media to deliver messages to attract revenue-generating streams and opportunities.
This graduate certificate program will be delivered in an intensive, three-day-per-week format (Saturday, Sunday and Monday) to provide flexibility for the working professional.
- Among the entrepreneurial opportunities you'll be able to identify and implement will be food image and brand specialist, freelance food writer, marketing specialist, food segment producer, and entertainment and lifestyle professional.
- You'll be able to find employment in both the public and private sectors, including with advertising and marketing communications media agencies, health care and educational institutions, not-for-profit organizations, newspapers and magazines, television and radio broadcasting companies, and other media-based industries such as out-of-home marketing communications and trade promotions.
The program will include an innovative industry training and awareness certification, It’s Your Shift. The certification will equip you with crucial knowledge and provide current resources focused on sexual harassment prevention and safe practices for intervention as a frontline worker or manager. It will support you, as you enter the hospitality industry, to become a leader for the prevention of sexual harassment and contribute to the evolution of safe and welcoming work environments.
