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Centennial College


Universitas123 - Akademik


Interactive Media Management at Centennial College prepares students for various user experience design, project management and communications roles in a wide range of industries. Graduates possess the ability to develop digital strategy, create effective content, design intuitive interfaces, conduct user research and execute digital projects. 

You'll find this graduate certificate program, facilitated through the School of Communications, Media, Arts and Design at the Story Arts Centre. The program aims to create exemplary professionals with interpersonal and ethical decision-making skills. Interactive Media Management alumni excel in diversified industries including mass media, digital entertainment, creative agencies, corporate communications, game studios, marketing and advertising firms, non-profit, education, health, government organizations and software design firms. Moreover, freelancing and creating small business opportunities are also successfully pursued by graduates.

Your courses will teach you how to plan all elements of an effective interactive digital experience, starting with assessing what your audience needs to accommodating their needs through the interface, its design and the words it contains. By the end of the program, students work on two real-world client-driven projects and publish their digital portfolios.

The interactive digital media industry is booming and the demand for interactive media management experts continues to grow. To help meet this demand this collaborative and project-driven program will empha:

  • Digital Strategy
  • UX Design
  • Content Strategy and planning
  • Interactive storytelling
  • Analytics
  • Digital project management (gant charts, budgets, project management, agile methodology)
  • Researching and surveying the interactive media management landscape

Semester 1

  • In the first semester, you will gain fundamental skills in analyzing, designing and creating interactive user experiences. As a result, you’ll acquire a solid understanding of UX elements with an emphasis on content and audience analysis, UX strategy, wireframing, practical coding, A/V production and management skills.


  • Storyworks - This course provides students with practical experience in their field through work on real-world client projects. The final outcome of these projects often become a highlight in the student portfolios.

Semester 2

  • You will spend the second semester working on your senior project while you apply advanced learning in business, analytics, technology and planning documentation.


  • Senior Project - Students work on individual interactive projects, applying the conceptual, technical and production skills they have acquired. These extraordinary interactive media projects are often become entrepreneurial ventures for program graduate.

Semester 3

  • In your third and final semester, you will learn to pitch and present interactive media projects and polish your entrepreneurial skills before heading out to work in the industry during your field placement.


  • Portfolio Development: Students put together their best work with guidance and input from faculty to ensure it meets industry standards.
  • Field Placement: Students are provided a meaningful work experience in an appropriate area of the industry, allowing them to demonstrate their learning in an industry environment. Students can also choose to pursue a personal entrepreneurial endeavour.

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Ashtonbee Campus

Ashtonbee Campus

75 Ashtonbee Rd, Scarborough, ON M1L 4C9, Canada

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